Super Girl Jam 2009

On September 6, 2009, some of SMBA V students volunteered at Supergirl Jam 2009 in Venice Beach; an all girl pro competition and lifestyle festival sponsored by the Action Sports Association (ASA). Part three of a three series festival spread across the summer weeks, this culminating day showcased two particular competitions - the Skateboard Street contest and the Snowboard Rail Jam championship (YES! In the middle of the sand and surf there was actual snow! 80,000 pounds of icy wonderland). More than 50,000 Labor Day weekend spectators witnessed the latest talent in this rising sport. Some winners included Laurie Currier (Wrightwood, CA), who claimed the Snowboard Rail Jam championship title for the second year in a row and Coco Sanchez (San Francisco, CA) winning the Inline Best Trick contest. Supergirl Jam contestants fought for their share in a prize purse totaling $36,000.
Along with all the hype of these female athletes, there was a sponsorship village located in the middle of the two competitions. Some sponsors included LUNA bar, Cliff Bar for Kids, Vitamin Water, and bfd.com.
We were mainly stationed to the BFD.com booth. What does BFD stand for? BIG FLIPPIN' DEAL, an action sports website packed with blogs, highlights, and the latest video clips from different athletes in the industry (pro, amateur, and fan level). We definitely were able to nurture our extroverted part of our personalities… Dr. Randel from Organizational Behavior class would have been so proud! On the marketing side, who would have thought that something so simple like a cardboard set up of a monster with its mouth cut out would attract so much attention. A simple game of tossing rubber koosh balls into a monsters mouth definitely brought some attention to a website, that most folks (including us) were unaware of…
Our tag line… “Feed the monster! Win a prize!” What were the prizes? Each player had three chances to toss the ball into the hole. The prize scheme went like this make 1 shot, win a fake bfd.com tattoo, 2 shots and win an iron-on bfd.com logo for t-shirts…BUT make 3 out of 3 shots and win what we came to find out was the hottest commodity of all the vendor booths…a bfd.com sweat band (winner’s choice of black or white)
All in all, a Sunday well spent! It was so amazing to get to know some folks in the industry and meet some future athletes… check out our pictures and the websites below!

Irene Patricia Estrada & Lindsey Finnegan
SMBA Class of 2010

http://beta.bfd.com/
http://www.actionsportstour.com/2009/events/s3/

Snowboard Rail Jam ... one of the athletes showing off her grinding skills!

Erin from bfd.com, Lindsey,Irene & the future of skatboarding... this litte girl is already sponsored by THRASHER magazine!
big flippin' deal- action sports website... check it out!

Feed the monster... Win a prize!