Lauren Schuil & Erica DeBenedetto
at ASR- Sports MBA V
ASR 2009 - San Diego
Bryan Elliott, Chairman of SoCal Action Sports Network
interviews Steve Tully at Quiksilver
Bryan Elliott, Chairman of SoCal Action Sports interviews Paul Naude, President of Billabong North America
Sports MBA students form partnership with SoCal Action Sports Network - Several of the Sports MBA V students have worked closely with Bryan Elliott, the Chairman of SoCal Action Sports Network, to help with the networks’ monthly events as well as the recent action sports retail show – Action Sports Retail (ASR). The purpose of the network is to create meaningful relationships, within the action sports industry, where members help each other, form a social community and prosper from their collective efforts. Bryan has made a consistent effort to create an environment where innovation, creativity and collaboration thrive and promote generosity. The network has seen significant growth since its inception, almost a year ago. At 5,000+ members the networks has maintained quality in the membership to attract/leverage the attention of leaders in marketing, including the social media world. The students have attended seminars where the secrets of the experts in the interactive marketing communication world are revealed.
On September 10 – 12th several of the students attended ASR in San Diego to work directly with the SoCal Action Sports Network and Planet X TV for a show that focused on the business of action sports. Twice a year the action sports industry invades San Diego to conduct business, preview lines for the upcoming seasons and celebrate the sports that fuel the industry. ASR provides companies in the industry the opportunity, as a community, to grow their business, get connected with key players, brainstorm business synergies and partnerships and leverage business opportunities with face-to-face interaction. Some companies, such as Volcom, used every square inch of their booth space to create an ASR block party to unveil their new product line for next summer. Hawaiian shirts, leis, loud music and waffles on a stick were all part of next year’s image.
At the three day event, the students helped to interview some of the top executives of the action sports retail brands, including Quiksilver, Billabong, Body Glove, Reef, Rip Curl and Fox Racing. In addition to the sneak peak of what the action sports industry will showcase in their up-and-coming product lines, the students received product, mingled with professionals in the industry and experienced first-hand the opportunities the $150 billion youth market has to offer.
The students agree they have been fortunate to develop this relationship with the SoCal Action Sports Network and they look forward to continuing their work with Bryan to connect, collaborate and grow in their understanding of the business world. Check out SoCal Action Sports Network at http://socalactionsportsnetwork.com/
Erika Lamiell & Lauren Schuil
Sports MBA V
On September 10 – 12th several of the students attended ASR in San Diego to work directly with the SoCal Action Sports Network and Planet X TV for a show that focused on the business of action sports. Twice a year the action sports industry invades San Diego to conduct business, preview lines for the upcoming seasons and celebrate the sports that fuel the industry. ASR provides companies in the industry the opportunity, as a community, to grow their business, get connected with key players, brainstorm business synergies and partnerships and leverage business opportunities with face-to-face interaction. Some companies, such as Volcom, used every square inch of their booth space to create an ASR block party to unveil their new product line for next summer. Hawaiian shirts, leis, loud music and waffles on a stick were all part of next year’s image.
At the three day event, the students helped to interview some of the top executives of the action sports retail brands, including Quiksilver, Billabong, Body Glove, Reef, Rip Curl and Fox Racing. In addition to the sneak peak of what the action sports industry will showcase in their up-and-coming product lines, the students received product, mingled with professionals in the industry and experienced first-hand the opportunities the $150 billion youth market has to offer.
The students agree they have been fortunate to develop this relationship with the SoCal Action Sports Network and they look forward to continuing their work with Bryan to connect, collaborate and grow in their understanding of the business world. Check out SoCal Action Sports Network at http://socalactionsportsnetwork.com/
Erika Lamiell & Lauren Schuil
Sports MBA V
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